About Selma

Selma began with a simple idea: the jewellery you wear every day should mean something.

Not the pieces that live in a box waiting for an occasion. The ones you put on in the morning without thinking and forget you are wearing. A name. An initial. The stone of the month someone you love was born in.

Made to be lived in

Every piece is 18k gold vermeil or sterling silver over a solid base, finished to be waterproof and tarnish-free. Shower in it, swim in it, sleep in it. It is meant to keep up with you, and it is covered by a two year warranty because we expect it to.

Made personal

More than a hundred of our pieces can be made yours. Add a name, choose an initial, set a birthstone for every person who matters. Each one is made to order after you place it, by hand, which is why it takes a few days longer and why it is worth the wait.

Made in the open

We use recycled gold wherever we can, we send everything in plastic-free packaging, and we would rather sell you one piece you keep for a decade than five you replace every year.

Questions? We are at support@selmajewelry.com and we answer within one working day.